MM2 What's Inside: Student Edition

Edition

Student edition

ISBN/ISSN

9780538481342

Collation

xi, 243 pgs.; illus. 27.5 cm

Series Title

-

Call Number

658.8 IAC m

Marketing Management, Fourteenth Edition

Edition

Fourteenth edition

ISBN/ISSN

9780273779834

Collation

679 pgs.; illus. 27.5 cm

Series Title

-

Call Number

658.8 KOT m

Marketing Communications

Marketing Communications blends inspired examples with wide-ranging theories and applications to provide a complete introduction to this popular subject. Drawing on years of experience in both industry and academia, John Egan provides a fresh approach backed with numerous industry examples. All aspects of modern Marketing Communications are covered, including 'Communications Theory', 'Advertisi…

Marketing Channels: A Relationship Management Approach, Second Edition

Edition

Second edition

ISBN/ISSN

9780071207058

Collation

xxvi, 514 pgs.; illus. 23 cm

Series Title

-

Call Number

658.84 PEL m

International Marketing, Fourteenth Edition

Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps studen…

Integrated Advertising, Promotion, and Marketing Communications, Eight Edition

Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

A Framework for Marketing Management, Fourth Edition

Edition

Fourth edition

ISBN/ISSN

9780137131846

Collation

384 pgs.; 23.5 cm

Series Title

-

Call Number

658.8 KOT a

Essentials of Marketing Research, Fifth Edition

Placing readers in the role of manager, this book offers concise coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments…

Digital Marketing: Strategy, Implementation and Practice, Sixth Edition

Now in its sixth edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.