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Found 1 from your keywords: author=Clow, Kenneth E.

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Integrated Advertising, Promotion, and Marketing Communications, Eight Edition

Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Edition: Eight edition
ISBN/ISSN: 9781292222691
Collation: 508 pgs.; illus. 27.5 vm
Series Title: -
Call Number: 659.1 CLO i

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