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Found 1 from your keywords: author=Graham, John L.
cover
International Marketing, Fourteenth Edition
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Cateora, Philip R.Gilly, Mary C.Graham, John L.

Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps studen…

Edition
Fourteenth edition
ISBN/ISSN
9780071288385
Collation
xxxi, 711 pgs.; illus. 28.4 cm
Series Title
-
Call Number
658.848 CAT i