A first-time collection of classics and best new thinking on how to build and manage strategic business relationships, this book features articles by well-known authors such as Rosabeth Moss Kanter and Gary Hamel. This important volume provides a broad and diverse look at the strategic alliances, including why and how they provide strategic advantage, the counterintuitive logic behind allying w…
With concern for environmental issues growing, defining the controversial relationship between business and the environment has become even more essential. This comprehensive resource brings together the latest management thinking on the role of the environment in business, and offers a general management perspective that will help outline the critical environmental issues your organization may…
Exploring all aspects of franchising from its history to contemporary developments, this book examines and answers questions such as Why franchise? and What can be franchised? It blends practical advice with commentary.
This text is for undergraduate business communication courses. Learn business communication skills by example. Students need to have excellent, effective, and practical business communication skills in order to succeed in today's business world. This book delivers an abundance of the most realistic model documents and tools, helping students learn business communication skills by example. Techn…
Ethical Theory and Business' provides students with a strong understanding of ethics in business and the tools needed to address ethical situations in business.