For undergraduate and graduate Management Information Systems courses. An in-depth exploration of how businesses successfully manage information. In its Fourteenth Edition, Management Information Systems: Managing the Digital Firm continues to define courses in Management Information Systems. Designed for business school students, the text provides insight into how today's businesses leverage i…
The authors know information systems knowledge is essential for creating competitive firms, managing global corporations & providing useful products & services to customers. One of the central new themes in the revision focuses on helping managers make better decisions about technology to achieve maximum value.