Introduction to Entrepreneurship, Eight Edition

Edition

Eight edition

ISBN/ISSN

9780324590869

Collation

xxxii, 544 pgs.; 27.6 cm

Series Title

-

Call Number

338.04 KUR i

An Introduction to Collective Bargaining & Industrial Relations, Third Edition

Edition

Third edition

ISBN/ISSN

0071243240

Collation

xiv, 492 pgs.; 23 cm

Series Title

-

Call Number

331.89 KAT a

International Marketing, Fourteenth Edition

Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps studen…

International Business: The Challenges of Globalization, Sixth Edition

Edition

Sixth edition

ISBN/ISSN

9780273779759

Collation

480 pgs.; illus. 27.5 cm

Series Title

-

Call Number

658.049 WIL i

International Business: The New Realities, Second Edition

An innovative and engaging learning system for international business. Based on the authors' collective teaching and working experience, as well as discussions with hundreds of practitioners, students, and faculty, this book is a complete learning system that seamlessly integrates cases, exercises, and videos.

Integrated Advertising, Promotion, and Marketing Communications, Eight Edition

Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Industrial Organization: Competition, Strategy and Policy

Rooted firmly in the real world, Industrial Organization: Competition, Strategy and Policy provides a comprehensive and coherent overview of the subject. Its trademark case-based and example-driven approach continues with verve in this new fourth edition, using empirical evidence to analyse the strategies, behaviour and performance of firms and industries from a European perspective.

Human Resource Management: Gaining a Competitive Advantage, Ninth Edition

The Ninth Edition of Human Resource Management: Gaining a Competitive Advantage was developed to teach students how to face and meet a variety of challenges within their organizations and how to gain a competitive advantage for their companies. This product represents a valuable approach to teaching human resource management for several reasons: The content draws from the diverse research, teac…

Human Resource Management, Fifteenth Edition

For undergraduate courses in human resource management. Real-world examples, supported by theory. For students to succeed in a rapidly changing HR job market, knowledge of career options and skill development is key. Human Resource Management provides students with examples of how HR management is practiced in the real world and the relationships between various HR topics are interwoven through…

Harvard Business Review on Strategic Alliances

A first-time collection of classics and best new thinking on how to build and manage strategic business relationships, this book features articles by well-known authors such as Rosabeth Moss Kanter and Gary Hamel. This important volume provides a broad and diverse look at the strategic alliances, including why and how they provide strategic advantage, the counterintuitive logic behind allying w…