Marketing Management, Fourteenth Edition

Edition

Fourteenth edition

ISBN/ISSN

9780273779834

Collation

679 pgs.; illus. 27.5 cm

Series Title

-

Call Number

658.8 KOT m

Marketing Communications

Marketing Communications blends inspired examples with wide-ranging theories and applications to provide a complete introduction to this popular subject. Drawing on years of experience in both industry and academia, John Egan provides a fresh approach backed with numerous industry examples. All aspects of modern Marketing Communications are covered, including 'Communications Theory', 'Advertisi…

Marketing Channels: A Relationship Management Approach, Second Edition

Edition

Second edition

ISBN/ISSN

9780071207058

Collation

xxvi, 514 pgs.; illus. 23 cm

Series Title

-

Call Number

658.84 PEL m

Market Leader: Business English Course Book – Upper-Intermediate, Third Edi…

A comprehensive business course for upper-intermediate students of English comprising a course book and extensive listening and viewing material on the accompanying DVD-ROM. In twelve units - each covering a business-related topic such as, building relationships, management styles, raising finance, crisis management etc. Uses authentic reading passages from, among other sources, the 'Financial …

Managing Small Business: An Entrepreneurial Emphasis, Fifteenth Edition

Edition

Fifteenth edition

ISBN/ISSN

9780538737289

Collation

xxiv, 742 pgs.; illus. 27.6 cm

Series Title

-

Call Number

658.022 MOO m

Managing Organizational Change: A Multiple Perspectives Approach, Second Edition

This book "provides managers with an awareness of the issues involved in managing change, moving them beyond "one-best way" approaches and providing them with access to multiple perspectives that they can draw upon in order to enhance their success in producing organizational change. These multiple perspectives provide a theme for the text as well as a framework for the way each chapter outline…

Managerial Economics and Business Strategy, Fifth Edition

Edition

Fifth edition

ISBN/ISSN

9780071244213

Collation

xxxii, 620 pgs.; 23.2 cm

Series Title

-

Call Number

330.68 BAY m

Management Information Systems: Managing the Digital Firm, Fourteenth Edition

For undergraduate and graduate Management Information Systems courses. An in-depth exploration of how businesses successfully manage information. In its Fourteenth Edition, Management Information Systems: Managing the Digital Firm continues to define courses in Management Information Systems. Designed for business school students, the text provides insight into how today's businesses leverage i…

Management Information Systems: Managing the Digital Firm, Thirteenth Edition

The authors know information systems knowledge is essential for creating competitive firms, managing global corporations & providing useful products & services to customers. One of the central new themes in the revision focuses on helping managers make better decisions about technology to achieve maximum value.

Management, Thirteenth Edition

Edition

Thirteenth edition

ISBN/ISSN

9781292090207

Collation

717 pgs.; illus. 27.5 cm

Series Title

-

Call Number

658 ROB m