Marketing Management, Fourteenth Edition

Edition

Fourteenth edition

ISBN/ISSN

9780273779834

Collation

679 pgs.; illus. 27.5 cm

Series Title

-

Call Number

658.8 KOT m

Marketing Channels: A Relationship Management Approach, Second Edition

Edition

Second edition

ISBN/ISSN

9780071207058

Collation

xxvi, 514 pgs.; illus. 23 cm

Series Title

-

Call Number

658.84 PEL m

Managing Small Business: An Entrepreneurial Emphasis, Fifteenth Edition

Edition

Fifteenth edition

ISBN/ISSN

9780538737289

Collation

xxiv, 742 pgs.; illus. 27.6 cm

Series Title

-

Call Number

658.022 MOO m

Managing Organizational Change: A Multiple Perspectives Approach, Second Edition

This book "provides managers with an awareness of the issues involved in managing change, moving them beyond "one-best way" approaches and providing them with access to multiple perspectives that they can draw upon in order to enhance their success in producing organizational change. These multiple perspectives provide a theme for the text as well as a framework for the way each chapter outline…

Management Information Systems: Managing the Digital Firm, Fourteenth Edition

For undergraduate and graduate Management Information Systems courses. An in-depth exploration of how businesses successfully manage information. In its Fourteenth Edition, Management Information Systems: Managing the Digital Firm continues to define courses in Management Information Systems. Designed for business school students, the text provides insight into how today's businesses leverage i…

Management Information Systems: Managing the Digital Firm, Thirteenth Edition

The authors know information systems knowledge is essential for creating competitive firms, managing global corporations & providing useful products & services to customers. One of the central new themes in the revision focuses on helping managers make better decisions about technology to achieve maximum value.

Management, Thirteenth Edition

Edition

Thirteenth edition

ISBN/ISSN

9781292090207

Collation

717 pgs.; illus. 27.5 cm

Series Title

-

Call Number

658 ROB m

Gadjah Mada International Journal of Business: Vol. 22 No. 3 September-Decemb…

Journal Content: 1. The Influence of Visual Merchandising on the Patronage of Fast-Fashion Stores in Indonesia: The Role of Shopping Values and Self-Congruity. 2. Leadership Styles and Organizational Knowledge Management Activities: A Systematic Review. 3. Electronic Loyalty in Social Commerce: Scale Development and Validation. 4. The Effect of the Degree of Misfit Between Human Resources Manag…

Gadjah Mada International Journal of Business: Vol. 22 No. 2 May-August 2020

Journal Content: 1. Assessing the Imagination Scale's Nomological Validity: Effect of Hedonic versus Utilitarian Product Types and Abstract versus Concrete Advertising Execution. 2. Investigation of the Stochastic Choice under Risk using Experimental Data. 3. On the Nexus Between CSR Practices, ESG Performance, and Asymmetric Information. 4. Validation of A Measuring Scale of The Factors for th…

Gadjah Mada International Journal of Business: Vol. 22 No. 1 January-April 2020

Journal Content: 1. What Do Banks, Rural Credit Institutions, and Regulators Infer from the Current Strengths and Standing of Indonesian SMEs? 2. The interaction Between Protean Career Orientation, Career Goal Development and Well-being Outcomes: Evidence from Professional Engineers. 3. The Evolution in Value Relevance of Accounting Measures in Indonesia. 4. Foreign Investor's Interest and Tax …