This text is for undergraduate business communication courses. Learn business communication skills by example. Students need to have excellent, effective, and practical business communication skills in order to succeed in today's business world. This book delivers an abundance of the most realistic model documents and tools, helping students learn business communication skills by example. Techn…
Ethical Theory and Business' provides students with a strong understanding of ethics in business and the tools needed to address ethical situations in business.
This brief alternative for the organizational behaviour course covers all the key concepts needed to understand, predict, and respond to the behaviour of people in real world organizations, including cutting-edge topics and streamlined pedagogy to allow maximum flexibility in designing and shaping your course.
Placing readers in the role of manager, this book offers concise coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments…
The 9th Edition of "Entrepreneurship", by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to …
An introduction to general economics, this book presents economic concepts as useful tools to analyse contemporary social issues.
Why are some countries rich and others poor? David N. Weil, one of the top researchers in economic growth, introduces students to the latest theoretical tools, data, and insights underlying this pivotal question. By showing how empirical data relate to new and old theoretical ideas, Economic Growth provides students with a complete introduction to the discipline and the latest research. With it…