Marketing Channels: A Relationship Management Approach, Second Edition

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Marketing Channels: A Relationship Management Approach, Second Edition

Pelton, Lou E. - Personal Name; Lumpkin, James R. - Personal Name; Strutton, David - Personal Name;

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Main Library – 9th Floor 658.84 PEL m

LIB2026-0300

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Detail Information

Series Title: -
Call Number: 658.84 PEL m
Publisher: New York : McGraw-Hill., 2002
Collation: xxvi, 514 pgs.; illus. 23 cm
Language: English
ISBN/ISSN: 9780071207058
Classification: 658.84
Content Type: text
Media Type: unmediated
Carrier Type: other (unmediated)
Edition: Second edition
Subject(s): Marketing Channels
Distribution Channels
Channel Management
Specific Detail Info: -
Statement of Responsibility: Lou E. Pelton, David Strutton. James R. Lumpkin

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