International Marketing, Fourteenth Edition | Al-Azhar Syifa Budi Jakarta Library

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International Marketing, Fourteenth Edition

Cateora, Philip R. - Personal Name; Graham, John L. - Personal Name; Gilly, Mary C. - Personal Name;

Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

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Main Library – 9th Floor 658.848 CAT i

LIB2026-0278

Available

Detail Information

Series Title: -
Call Number: 658.848 CAT i
Publisher: : McGraw-Hill., 2009
Collation: xxxi, 711 pgs.; illus. 28.4 cm
Language: English
ISBN/ISSN: 9780071288385
Classification: 658.848
Content Type: text
Media Type: other
Carrier Type: other (unmediated)
Edition: Fourteenth edition
Subject(s): International Marketing
Global Marketing
Cross-Cultural Marketing
Specific Detail Info: -
Statement of Responsibility: Philip R. Cateora, Mary C. Gilly, John L. Graham

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