Integrated Advertising, Promotion, and Marketing Communications, Eight Edition

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Integrated Advertising, Promotion, and Marketing Communications, Eight Edition

Clow, Kenneth E. - Personal Name; Baack, Donald - Personal Name;

Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Availability

Main Library – 9th Floor 659.1 CLO i

LIB2026-0275

Available

Detail Information

Series Title: -
Call Number: 659.1 CLO i
Publisher: : Pearson Educated Limited., 2018
Collation: 508 pgs.; illus. 27.5 vm
Language: English
ISBN/ISSN: 9781292222691
Classification: 659.1
Content Type: text
Media Type: other
Carrier Type: other (unmediated)
Edition: Eight edition
Subject(s): Integrated Marketing Communications
Advertising
Promotion
Specific Detail Info: -
Statement of Responsibility: Kenneth E. Clow, Donald Baack

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