APA Style

Clow, K, E., Baack, D. (2018). Integrated Advertising, Promotion, and Marketing Communications, Eight Edition (Eight edition). : Pearson Educated Limited.

MLA Style

Clow, Kenneth, E.., Baack, Donald. "Integrated Advertising, Promotion, and Marketing Communications, Eight Edition". Eight edition : Pearson Educated Limited, 2018. Text.