APA Style
Kotler, P., Keller, K, L. (2009).
A Framework for Marketing Management, Fourth Edition (Fourth edition).
New Jersey:
Pearson Education, Inc..
MLA Style
Kotler, Philip., Keller, Kevin, Lane.
"A Framework for Marketing Management, Fourth Edition".
Fourth edition
New Jersey:
Pearson Education, Inc.,
2009.
Text.