Essentials of Marketing Research, Fifth Edition

Placing readers in the role of manager, this book offers concise coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments…

E-Commerce 2012: Business, Technology, Society, Eighth Edition

Edition

Eighth edition

ISBN/ISSN

9780273761297

Collation

909 pgs.; illus. 25.5 cm

Series Title

-

Call Number

658.872 LAU e

E-Business: An Islamic Perspective

Edition

-

ISBN/ISSN

9830651444

Collation

xiv, 123 pgs.; illus. 21.6 cm

Series Title

-

Call Number

658.872 HUR e

Digital Marketing: Strategy, Implementation and Practice, Sixth Edition

Now in its sixth edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.

Developing Management Skills, Eighth Edition

Developing Management Skills' teaches students the ten essential skills all managers should possess in order to be successful. These skills are grouped into personal skills, interpersonal skills and group skills, so students can see how certain skills are related to others.

Crafting and Executing Strategy: The Quest for Competitive Advantage Concepts…

Edition

Twentieth edition

ISBN/ISSN

9789814670890

Collation

xlviii, 442 pgs.; illus. 25.5 cm

Series Title

-

Call Number

658.4012 THO c

Cost Management: A Strategic Emphasis, Sixth Edition

Edition

Sixth edition

ISBN/ISSN

9780071326193

Collation

xxvi, 929 pgs.; 27.6 cm

Series Title

-

Call Number

658.1511 BLO c

Conflict Management: A Practical Guide to Developing Negotiation Strategies

This book explores how to develop critical negotiation skills using a very individual, personalized approach. It examines how personality and temperaments influence negotiation styles and techniques and provides numerous strategies proven effective with different personality types. Readers become more skilled in negotiations by understanding how conflict often begins the negotiation process.

Concepts in Strategic Management and Business Policy: Globalization, Innovati…

Edition

Fourteenth edition

ISBN/ISSN

9781292056579

Collation

400 pgs.; illus. 25.5 cm

Series Title

-

Call Number

658.401 WHE c

IGCSE Business Studies

Edition

-

ISBN/ISSN

9780521750950

Collation

318 pgs.; illus. 24.5 cm

Series Title

-

Call Number

650 NUT i