An introduction to general economics, this book presents economic concepts as useful tools to analyse contemporary social issues.
Why are some countries rich and others poor? David N. Weil, one of the top researchers in economic growth, introduces students to the latest theoretical tools, data, and insights underlying this pivotal question. By showing how empirical data relate to new and old theoretical ideas, Economic Growth provides students with a complete introduction to the discipline and the latest research. With it…
Now in its sixth edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.
Developing Management Skills' teaches students the ten essential skills all managers should possess in order to be successful. These skills are grouped into personal skills, interpersonal skills and group skills, so students can see how certain skills are related to others.