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Found 1 from your keywords: author="Egan, John"
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Marketing Communications
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Egan, John

Marketing Communications blends inspired examples with wide-ranging theories and applications to provide a complete introduction to this popular subject. Drawing on years of experience in both industry and academia, John Egan provides a fresh approach backed with numerous industry examples. All aspects of modern Marketing Communications are covered, including 'Communications Theory', 'Advertisi…

Edition
-
ISBN/ISSN
9781844801213
Collation
xxii, 467 pgs.; illus. 27.5 cm
Series Title
-
Call Number
659.1 EGA m