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Found 1 from your keywords: author="Babin, Barry J."
cover
Essentials of Marketing Research, Fifth Edition
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Zikmund, William G.Babin, Barry J.

Placing readers in the role of manager, this book offers concise coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments…

Edition
Fifth edition
ISBN/ISSN
9781133273431
Collation
xxiv, 452 pgs.; illus. 27.5 cm
Series Title
-
Call Number
658.83 ZIK e